Knowledge transfer and intelligent knowledge management systems are crucial for sustainable competitiveness in the pharmaceutical industry. Changeability and the rapid implementation of innovations succeed through the active design of knowledge transfer within the company and external research institutions. Industry 4.0 is revolutionizing companies through digital technologies such as Extended Reality (XR) and Artificial Intelligence (AI). How can these technologies be used to reduce errors and increase production efficiency? Knowledge transfer and innovation promotion are the key to sustainable competitiveness, adaptability and application in other industries.